Puma Ends Four-year Agreement With Nigeria

PUMA, the German sportswear company, has ended its four-year partnership with the Nigerian Athletics Federation.

PUMA stated it was officially notifying the Athletics Federation of Nigeria of its termination of Sponsoring and Licensing Agreement in a letter dated Wednesday, August 4, 2021 and signed by the company’s director Manuel Edlheimb.

“We’re talking about the licensing and sponsorship deal that our firm and your federation signed.

“As a direct consequence of the recent developments, particularly at the Tokyo Olympic Games 2020 and pursuant to clauses 9.2 and 7.3 of the Agreement, we hereby terminate the Agreement with immediate effect.

“PUMA especially declares to be discharged from any or all obligations towards all stakeholders involved and reserves all rights against these entities and individuals.”

The Athletics Federation of Nigeria under the leadership of Ibrahim Gusau signed a four-year contract with PUMA in 2019 and was due to expire in 2022.

Part of the contract is that PUMA will supply apparels to all age categories to Nigeria’s Athletics team for four years at no cost.

Additionally, gold medalists in the Olympic Games will get $15,000, silver medalists will receive $5,000, and bronze medalists will receive $3,000 for wearing PUMA attire at the games.

Because of a leadership squabble between the Ibrahim Gusau-led AFN board and the one championed by the minister, Sunday Dare, the minister of Youth and Sports, said in a statement that Nigerian Athletics participants competing in the Games will not wear PUMA.

Several attempts were made to get the athletes the PUMA kits, including delivering 40-item packs to Tokyo via the Nigerian Embassy, but Mr Dare wrote to the Ambassador requesting that the kits not be sent to the players.

The Department of State Services DSS approved the Ibrahim Gusau-led board and its marketing business Dynamic Sporting Solutions Nigeria Limited of receiving money earmarked for the AFN on September 3, 2020.

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