Digital Economy: Digify Africa Bolster Nigeria with Over 100 Trainees

In Nigeria, Digify Africa, a non-profit organization with support from Facebook last week graduated another set of 20 young graduates equipped with skills to contribute to the growth of Nigeria’s digital economy.

The 20 new graduates, Cohort 6.0, joined the 100 trained graduates from the programme since its inception in 2018.

DigifyPRO Initiative of Digify Africa is an eight-week intensive digital skills training programme including paid internship is supported by Facebook.

The initiative is geared towards equipping 20 smart youngsters with skills to enter the digital workplace.

Due to recent COVID-19 pandemic, this year’s DigifyNG training was an online class. The trainees like in previous cohorts were trained on practical hands-on digital experience and covered topics such as: digital marketing; agency processes; customer care; client services; analytics and measurement; social media management; brand reputation management; content creation; email marketing; User Interface & Experience (UI/UX); paid advertising; Facebook marketing; Instagram marketing; Search Engine Optimisation (SEO); personal branding; and various other technical skills.

At the graduation ceremony held virtually, the Digify Africa Programme Director in Nigeria, Florence Olumodimu explained that the programme moved online because of the COVID-19 crises and restrictions.

Despite a 100 percent online class, we were able to achieve the same intensity and results we would normally achieve if it was an offline cohort. The major difference there was no physical interactions for the participants. But with the online training we were able to admit from different cities and states (Ibadan, Abuja, Aba, Akure and Warri) which would not have been possible in a physical class.”

“During the course of the training, we also had weeks our participants connected with Kenya and South Africa in joint sessions and we had experts from different countries having sessions and giving live briefs to participants.

On the challenges faced, having a full online class Florence added, “Power and Internet connection was the major challenge for participants, but we were able to put process in place to monitor performances and progress through out the training.”

A few participants have a chat with NG Times, they all express their excitement and narrated their experience, describing the training as a life changing opportunity.

For Rose Onyinye Ani, she said the impact of the training was transformational.

“Before Digify I was a social media marketing enthusiast. After the first week I realized that it’s much more than that. I had to unlearn the things I was doing wrong and learn the right methods. I was exposed to skills on graphic design, video creation, social media advertising, industry best practices etc. I definitely left Digify much better than I came.”

Abdulakeem Abudlazeez, who could not hide his excitement said, “it’s a wonderful experience, an experience that has helped him to realize who he is.”

“From creative development, web development, publication, paid media and content marketing, the training is a real gift. I had a wonderful experience learning, building skills and developing capacity at DigifyPro.”

Adebimpe Jolaade on her part added, “I was really surprised at how effective the virtual classes were. I also made a lot of new friends. It was as if we were all together. We had several presentations, group sessions all online using collaborative tools.

“Beyond the skills gained, I learned how to be resilient, how to manage time, and be effective. Above all, I learned that everything is achievable, I only need to push myself out of my comfort zone, I can’t wait to make use of my skills during my internship and after”

On Monday 5th October, the Digify Africa Programme Director in Nigeria, Florence Olumodimu, said another set of Digital champions cohorts will commence lectures.

It now gets even more exciting as participants have been increased to 80 participants to take part in the DigifyNG cohorts 7.0 in Lagos and 8.0 in Abuja respectively.

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