Instagram hashtags is one of the best ways to grow your followers, it can make or break your Instagram strategy. The proper use of hashtags is a strategic and organic way of doing brand awareness, it will get your posts across more people likely to be interested in your products or brand.
There has been divergent views regarding where to add the Instagram hashtags, while some have argued that it should go just a little below the post, others are of the view that it should be in the comment section.
However, in this article, it won’t be important to dwelling on which is better. Rather the concern is about the proper use of it. If you wrongly use Instagram hashtags, it can actually do damage to your content no matter how creative it looks. It would not get potential followers to get penalized by Instagram’s algorithm.
For you to use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy.
A hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g. #photooftheday #tbt, #repost, #follow4follow, #instagram). They are used to categorize content and make it more discoverable.
Hashtags are an important way to expand your Instagram audience. When you use a hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.
People can also choose to follow hashtags, which means they could see your hashtagged post in their feed even if they don’t follow you (yet).
In a nut shell, do endeavour to make good use of the Instagram hashtags for growth, do not make use of hashtags that very irrelevant to your niche or post.
The thoughts below shared by some digital marketers would interest you;
Jacki Pitkow: “I prefer them in the caption. When they are in the comment, a page which is tagged, see’s the list of all the hashtags if you post as a comment. I personally find it a little annoying. You can schedule to IG from Creator Studio as well as the pages app.“
Beth Kincaid: “For actual visibility purposes and algorithms are concerned, I’ve found comment section better. But, if not there, 4 spaces down in the caption.”
Tricia Goff Driscoll: “If manually posting, comments. If scheduling, in caption.”
Nefertiti Alexander: “First five in captions and 25 in comments. It keeps people from having to scroll far. I like using all 30 available hashtags so the content can be delivered to as many in my target as possible.”
Charlie Evans I have done research about this and have an ebook that explains all about hashtags in detail, pm if interested😄
Christi Ann Almero: “It doesn’t really matter where you put the hashtags. What matters is how many you are using and if they are relevant to the post. You can also do away with them and still get high reach and impression provided you invest your time on quality engagement – meaning real people and targeted audience who your post resonates with.“
Kim Mundy: “Comments because it’s cleaner looking and it allows more space for content! However, it doesn’t make a difference in reach!”
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